High-end Butchery Logo Design | Blackstone

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This customer received 106 logo designs from 53 designers. They chose this logo design from Janna Design as the winning design.
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Logo Design Brief
We require a logo for a high-end butchery brand called Blackstone.
When thinking of our new logo we imagine it to be something that as the brand grows can be seen by a member of the public and instantly recognized as a premium brand. We primarily use Wagyu and Kurobuta pork so our logo/brand needs to reflect the high value nature of this product.
Target Audience:
High-end supermarket, artisan retailers - discerning eaters with knowledge and appreciation for premium food offerings. Global appeal
What are the key themes that needs to be considered when approaching the new identity?
Appeal to both men and women, New Zealand made - Japanese inspired, experience and modern, high-value products, timeless
What the key themes looks like as a design and color approach, and textural approach? Black, white, red, gold, charcoal/stone, greys
Logo Text:
Blackstone as the header
Optional: Perhaps we could play around with 'Established 2022' / 'Artisan Butchery' / 'Craft Meats' / 'Craft Butchers' as smaller sub-text.
Target Market(s)
High-end supermarket, artisan retailers - discerning eaters with knowledge and appreciation for premium food offerings. Global appeal
Industry/Entity Type
High-end Butchery / Meat Processing
Logo Text
Blackstone
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.