Modernisation of customer Logo - Regional Fruit Market

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This customer received 80 logo designs from 45 designers. They chose this logo design from AAZ_Studio as the winning design.
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Logo Design Brief
The client would like to modernise their logo.
At the moment it’s not overly corporate and also hard to reproduce.
They want it more modern and clean but still retain some visual elements so people recognise the history of the company and who they still are.
The company is a wholesaler of fruit and vegetables, even though the name just says fruit.
Industry/Entity Type
Retail Fruit and Vegetables
Logo Text
Regional Fruit Market
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- the company name and ability to stand along word mark and have option for some fruit and vegetable icons
Nice to have
- something that still looks the same as the old one
Should not have
- anything that is totally different.