• US$500

• 259 designs

• 112 designers

---

Logo Design Brief

Hello, I need help designing a logo for Luka Abodes, a small company that provides 'extended stay' furnished housing for traveling nurses and other professionals (AirBNB for traveling professionals).
The average length of stay is 90 days, so these units truly become their 'home' for a while.

My guests:
-- Traveling nurses and medical professionals
-- Typically female, mid 20s-to-mid 30s
-- Traveling w/ another nurse or significant other that works from home
-- They work 3-4 days per week, 12+ hour shifts at a hospital
-- Often travel with a pet
-- Things they look for: Beauty, Comfort, Cleanliness, Home-like environment, Safety
-- These travel assignments are an adventure. They are in a new city, seeing and experiencing new things. They often have family or friends visit.

Luka Abodes provides beautiful, comfortable, impeccably furnished housing, that serves as a relaxing 'home-away-from-home' for traveling nurses and other professionals. We take pride in these units and our service, and are happy to share this with our guests.

Name: Luka Abodes
Tagline: Furnished Apartments
Audience: Must appeal to female, but not be alienating to men
Look, Tone, Feel: Friendly, engaging. contemporary, premium
Executional considerations:
- The business is located in St. Louis. St. Louis was settled by the French. The 'fleur de lis' symbol is iconic here.

Target Market(s)

St Louis, Missouri, USA

Industry/Entity Type

Hospitality -- think of this almost like a resort, but instead of vacation, our guests are working

Logo Text

Luka Abodes

---

Logo styles of interest

---

Colors

Designer to choose colors to be used in the design.

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• An elegant logo that conveys a sense of hospitality, warmth, comfort, and friendliness. Ideally the logo will be eye catching, intuitively convey a story, and will create a feeling connection.

Nice to have

• Simple, classic, elegant, refined, clean, sweet, warm

Should not have

• Not corporate, not generic, not plain or without character

---

Files