Gritty and Aggressive Agriculture Seed Sales and Service Logo Design

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This customer received 98 logo designs from 36 designers. They chose this logo design from sarrita as the winning design.
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We are looking to design a gritty logo for an agriculture sales and service company. The logo should be compatible with embroidery, screen, and print. The logo should have a stand alone "image/logo" without the name but we would like a secondary logo with the company name tied into it. We are an aggressive and gritty company that sells seed and agronomic services to U.S. farmers. We only focus on corn and soybeans. We like dark colors like hunter green, crimson, black, grey, etc. The name upper echelon comes from a military background along with the synonym "the best or the cream of the crop." The logo should contain a chevron component as well as some agronomic component such as leaves, roots, etc. We have included some sample logos that we like the look and feel of with a potential design sketch to help the process.
Target Market(s)
U.S. Corn and Soybean Farmers
Industry/Entity Type
Agriculture
Logo Text
Upper Echelon Agronomics
Font styles to use
Other font styles liked:
- Matteo Bold
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A tie to the Upper Echelon utilizing some type of chevron design as well as a tie to agronomics through a component..
Should not have
- More than three colors or any bright colors.