• €110

• 128 designs

• 75 designers

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Logo Design Brief

COMPANY: budget hotel & pension brand in Germany

PRODUCT: offers affordable accommodation to craftsmen and workers on outbound projects, coming mostly from Eastern Europe (Poland, Czech, Bulgaria, Romania)

See these links to get an idea of level of accommodation: https://www.monteurzimmer.de/gaestezimmer/85521-ottobrunn-nlnipgmbl0

https://mein-monteurzimmer.de/120904/monteurzimmer/halle-saale-flex-living-moderne-monteurwohnungen-in-hallesaale

TARGET GROUP: construction, sanitary, electrical etc. companies mostly from Eastern Europe (Bulgaria, Romania, Czechoslovakia, Poland, Hungary), coming to Germany to work in construction or project work. They come in groups of 2-8 people and would rent a whole apartment with single beds for everyone, typically between 1-12 weeks. Each apartment contains a fully-equipped kitchen, fridge, bathroom and well-working internet.

LOGO:
- one color, maximum one highlight color which
- the logo will probably be printed silver color on black background later (or vice versa), to recall the name "Silver Lodge"
- clean design
- can obtain a graphical element to refer to
- has to contain the sub-headline "apartments"

Target Market(s)

TARGET GROUP: construction, sanitary, electrical etc. companies mostly from Eastern Europe (Bulgaria, Romania, Czechoslovakia, Poland, Hungary), coming to Germany to work in construction or project work. They come in groups of 2-8 people and would rent a whole apartment with single beds for everyone, typically between 1-12 weeks. Each apartment contains a fully-equipped kitchen, fridge, bathroom and well-working internet.

Logo Text

Silver Lodge Apartments

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - one color, maximum one highlight color which - the logo will probably be printed silver color on black background later (or vice versa), to recall the name "Silver Lodge" - clean design - can obtain a graphical element to refer to - has to contain the sub-headline "apartments"

Should not have

• - sophisticated design

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Files

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