Real Estate logo design for Stephanie Walsh Properties
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This customer received 8 logo designs from 3 designers. They chose this logo design from Franabanana as the winning design.
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Logo Design Brief
I have several design components that I would like to incorporate into a cohesive brand identity. I have had the current logo that was gifted to me. To be clear, I love it. She captured exactly what I was trying to explain, however the design does not work for most social media needs. Craftsmen style homes are my favorite so the dormer inclusion was a home run for me. The keys - this image has significant sentimental value to me. I have attached several of the original images to try. The transparency can be adjusted but I would really like to see this in the logo. My brand guide colors are HEX 1B133F, HEX F77468 with white and grayscale shades as needed.
I have a publishing background so I like clean lines, and white space on my printed materials. I know I am throwing a lot on the table but I need the logo to be sleek and fit into a minimalist design package. I have included a logo from a local handyman that I like as an example.
Target Market(s)
Home buyer and sellers in the Hampton Roads, Virginia area. We are a diverse region spanning beach resort areas to large rural/agricultural farms and multiple military installations.
Industry/Entity Type
Real Estate
Logo Text
Stephanie Walsh Properties
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Some version of the key images I included. I love clean lines. I know I uploaded a lot of elements but I am hoping the right 'eye' can make it come together. The colors I noted in the brief
Nice to have
- Some version of the original dormer logo I included
Should not have
- Clutter, kitschy, cookie cutter elements.