New brand logo: DIRT DEFENDER

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This customer received 173 logo designs from 96 designers. They chose this logo design from chris Ray as the winning design.
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Logo Design Brief
We are launching a new brand called DIRT DEFENDER. We will be selling sofa covers, doormats, and other items that will "defend against dirt" and other stains. We would like a neutral logo that depicts strong and confident yet approachable to both men and women.
- Strong and bold but approachable
- NO Shields or weapons
- Okay to play with "dirt" as technique or detail of logo
- Prefer text only, no icons/emblems
- Gender neutral text and colors
- Like Black with pop accent color, also softer red color
Target Market(s)
Men and Women
Industry/Entity Type
Retail
Logo Text
DIRT DEFENDER
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- strong and confident but approachable
Nice to have
- text logos, no icons - okay to try "dirt" as technique
Should not have
- Shield, weapons