Car enthusiast clothing brand looking for a logo

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This customer received 11 logo designs from 3 designers. They chose this logo design from JohnnyCactus as the winning design.

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  • 6-designer contest

Logo Design Brief

Looking for a logo ideas for a newly established clothing brand aimed at car enthusiasts and the automotive industry. Currently running with the name 'Octane Apparel Co.'
Ideally looking for two logos - one which will be the stylised name of the brand (ie 'Octane Apparel Co.'). I'm envisioning this to be the work 'Octane' to be bigger with the words 'Apparel Co.' fitting underneath it in smaller font, potentially in writing using straight lines or other sharp edges.
and a second one which will serve as the brand logo (much like Nike has their tick/check mark). I've brainstormed some ideas and landed on the possibility of incorporating the chemical formula for octane somehow (e.g using 7 lines to represent the simplified chemical diagram of octane).

Please see the attachment for a (very) rough draft.

The above are rough guidelines and we're very open to any other ideas to be submitted. In fact, we're so open to design ideas that we'd even accept suggestions for other names for the brand.
The overall 'vibe' of the brand will be light hearted and humorous. Our future designs will lean heavily into using phrases etc. on clothing. This means that the logo should ideally reflect this light hearted side of the brand.

Logo Text

Octane Apparel Co.


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Character Logo

Logo with illustration or character

Wordmark Logo

Word or name based logo (text only)


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
JPEG
Octane Apparel Co drafts
Wednesday, August 31, 2022
Payments
1st place
£80
Total
£80

Project Deadline
05 Sep 2022 16:39:17 UTC
Language