Rework Front of Food Packaging
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This customer received 80 packaging designs from 20 designers. They chose this packaging design from Artandstuffbyshree as the winning design.
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Packaging Design Brief
We are a herbal coffee company that sells a tea that tastes like coffee - sipherbals.com. We love our current packaging, but want a total refresh on it.
The items we want to see on the front:
Keep the leaf pattern in the design
We still want to see a coffee cup.
3 icons - AIP friendly, Prebiotic and Caffeine-free
Tag line: Steeps like tea, tastes like coffee
text: Restorative Herbal Coffee
Text: Light Roast
I want to see some fresh. We use the herbs dandelion root, Carob and Chicory root in the blend so seeing the herbs on the front would be good. Some ideas of what I like:
https://images.squarespace-cdn.com/content/v1/5cc89bc4a09a7e73d8882ea7/1564711566898-36HFNRLIZ85OVSRP3AU1/6-07_Solero_Strawberry-Lifestyle_Composite.jpg?format=2500w
https://ii.worldmarket.com/fcgi-bin/iipsrv.fcgi?FIF=/images/worldmarket/source/39802_XXX_v1.tif&wid=480&cvt=jpeg
Updates
Designs look the same
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- see above
Nice to have
- Please keep the same color packaging
Should not have
- I want photos of the cup, herbs. I do not want graphics of these items