• £125

• 30 designs

• 14 designers

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Logo Design Brief

See attached BHS 2021 banner.jpg for our previous conference.
This project is for the same conference but would like you to create a completely NEW DESIGN so it doesn't look the same - here is the brief:

1.) Blend the BHS logo with the Hip images along with Edinburgh (Scotland) theme as the conference takes place in Edinburgh. See attached stock licensed images of Edinburgh.

2.) There is also a strong Culture and Diversity theme so maybe you can try to incorporate that by using different or vibrant colours or something else creative? Culture and Diversity meaning they are trying to encourage more Women and people from different backgrounds, different races, ethnicities to become Hip Surgeons.

3.) Still a corporate/modern look but incorporating the Culture and Diversity and Edinburgh (Scotland) flavours / theme to it. Bold / bright colours is fine. Maybe use the Scottish Tartan colours?

4.) The text headers are the same as done previously but just to reflect new year and destination so it can be:

BHS Logo placement
Line 1: BHS 2023
Line 2: Annual Scientific Meeting
Line 3: 8th - 10th March
Line 4: Edinburgh

5.) Format - main item is the banner size as you have done before but also then to make social media versions - Instagram, Twitter and LinkedIn formats.

Target Market(s)

Medical surgeons

Logo Text

BHS Logo placement Line 1: BHS 2023 Line 2: Annual Scientific Meeting Line 3: 8th - 10th March Line 4: Edinburgh

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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