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Logo Design Project
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This customer received 16 logo designs from 9 designers. They chose this logo design from Stasia as the winning design.
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US$350
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16 designs
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9 designers
Logo Design Brief
New company in Palm Beach, FL, a nexus for philanthropy. It's a clubby world here, lot's of blue blood, but ripe for someone to break the mold, bringing counter intuitive philanthropic principles. My ultimate client will be donors, but they can be sourced by attorneys, financial consultants, CPA's and non profits.
The name of the entity is Palm Beach Philanthropic Solutions, LLC. While we could go the route of traditional, Northern Trust like approach, that's not what I want. Our firm is Apple vs. their Microsoft. I want it to have class, but with an edgy, almost pirate appeal.
Jobs said that Apple made computers "for the rest of us", we'll provide highly innovative solutions to greatly enhance people's philanthropic, estate, and income tax plans, maximizing their inspired giving primarily by diverting money from the worst charity in the world, the IRS, to the best ones, the one's they are passionate about.
Our work is "heavy mental", bold, innovative and generous. We are here to capture the imagination of people driven to change the world and dramatically increase their impact.
Tag lines welcome, but they've got to be Apple cool.
Let's shake them up in the clubhouse.
Updates
I am looking for design talent to do a much larger project. Again, in my brief, I was suggesting that I'm looking for this logo to be elegant, understated, but with a bit of an edge. My firm has a bit of a pirate spirit, going against convention, and blowing competition (Northern Trust) out of the water. I called it my Apple to their Microsoft. A tennis analogy would be my Agassi to their Sampras, but I'm being too kind because Sampras was a superior tennis player.
Added Thursday, May 03, 2012
Project Deadline Extended
Reason: Upgraded the contract to non refundable (I'm all about rewarding intellectual property providers). Also, uped comp.
Added Thursday, May 03, 2012
Target Market(s)
Boomers and older with $10 million+ net worth inspired by innovation and given to philanthropy
Industry/Entity Type
Financial
Logo Text
Palm Beach Philanthropic Solutions, LLC
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Probably not a lot of color or graphics. Just elegant layout with a bit of an edge. I don't know exactly what that is, but I want to break the mold of the traditional Wealth Advisory Services logos that are just block print. I think I want block print, maybe one or two letters in foil.
Should not have
- If there is a graphic, it's got to be pretty understated, implying innovation, thinking different, etc.