• A$150

• 32 designs

• 23 designers

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Logo Design Brief

Chauncy Chilli Co manufactures food condements from chilli's, such as Sweet Chilli Sauce, Pepper Sauce and other hot sauce products and are looking for a designer to create a new logo for our company.

Our logo and text are to be used prodominately on a white background to demonstrate the most amount of contrast in colours. The logo needs to be designed to represent freshness, spice & flavour. The logo is to be used in conjunction with the business name as a company logo, or added to packaging, marketing material, used as product placement in photography.

I have attached a concept of what we came up with, however the image used in this concept has licencing limitations for the intended use. We have also found a text/font style and colour pallate that we feel would represent our branding well and are also open to changing this, we will leave the creative work up to you.

Font: The font used for the logo is comprised of Mongoose Regular consisting of the fill colour as Ivory Black Black 231F20 and the stroke colour Neon Red ED1C24

Target Market(s)

My target market is men aged 25 to 45 who are foodies and into cooking good food with a good flavour are are looking for that perfect condiment to complement their cooking. They are typically middle class, in a relationship or have a young family and are into cracking out the Bbq/smoker and having friends around for dinner and drinks on the weekend.

Industry/Entity Type

Food Manufacturing

Logo Text

Chauncy Chilli Co

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Logo styles of interest

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Font styles to use

Other font styles liked:

• mongose regular

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

Download all files - 2.3 MB