• A$120

• 164 designs

• 38 designers

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Logo Design Brief

The company:
Guidestar is an organisation focused on providing tailored supports to people and organisations within the health and community services sectors, including individual clients, families, and organisations, with a focus on supporting people with complex disability and mental health support needs, people with dual disability and their families, and people seeking therapy, psychological and counselling services.

The project:
Guidestar is rebranding! The current logo has been in use since Guidestar's inception 5 years ago. Guidestar is restructuring its services into 3 areas - Guidestar NDIS, Guidestar Learning, Guidestar Therapy. The name will remain the same – Guidestar – but we are looking for a new logo to represent the dynamic leading organisation we are.

The logo needs to be:
• Simple
• Contemporary
• In the three colours (detailed below)
• The ability to be applied in part across imagery and collateral
• Can be used with and without descriptor - NDIS, Learning , Therapy
• Something that will have longevity and not quickly date

Sub brands:
The logo also needs to be used (in part or full) as sub brands for the 3 business unit – NDIS, Learning and Therapy. Each will have their individual branding most likely reflected by colour (eg. The logo could be made up of three parts to reflect the business that in some way represents a star and then each part could then be used as the sub brands logo).

Colours:
See attached

Text:
Text should be in a simple font that is not too heavy but not really fine.

Logo Inclusions:
Please refer to the attached for further information on colours, sub text and sub brands we are after.

Thank you so much in advance and please feel free to reach out if you have any Q’s.

Thanks,
Catherine

Target Market(s)

People living with disability, their families, carers and supporters. Service providers. People seeking psychological therapy or counselling. Not-for-profit Organisations.

Industry/Entity Type

Health and disability services

Logo Text

Guidestar

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Something simple and modern. Not too heavy but not too fine for 'Guidestar' text. Can be finer for sub brands and descriptor text.

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Be in the colours included in the brief (sorry I can't select from colours provided here). The main logo that has the ability to be used for 3 sub brands

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Files

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