Wrap & Roll Brand Mascot Image

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This customer received 36 graphic designs from 13 designers. They chose this graphic design from ally designs as the winning design.
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Graphic Design Brief
We seek to create a branding image to support brand identity of company that supplies tobacco wrapping leaves for self rolled home made cigarettes. The graphic images should be an face forward abstract image of an older black Rastafarian male with lit self made cigarette in his mouth. He should have neck length dreadlocks hairstyle
The imagery should have no more than 3 colors with preference to traditional African colors of red gold and green and/or earth tones. The attached file can serve as a reference point.
Target Market(s)
Male smokers aged 21 to 50
Industry/Entity Type
Tobacco
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Rastafarian looking image No more than three colors
Nice to have
- Abstract facial image and not stock photo
Should not have
- More than three colors