• A$150

• 45 designs

• 21 designers

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Logo Design Brief

The Curly approach is about using our brain to make mental progress in challenging circumstances. It is a cognitive skill that enables us to think differently during times of complexity, instead of relying on ‘fixed’ A to B thinking.

It will be used in conjunction with specific sub-categories. For example:

Curly Thinking
Curly Conversations
Curly Questions Cards
Curly Conventions (Conferences)
Curly Calm & Curious (newsletter)

Each of these phrases is a trademark. Therefore, the logo will need to be recognizable as belonging to these trademarked phrases. In your design, please show how you envisage your design working with these phrases.

Target Market(s)

Business Leaders

Industry/Entity Type

Consulting

Logo Text

Please refer to brief

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Please refer to attached document

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• This logo is about Curly Thinking (ie. the opposite of fixed, A to B thinking). It is not about Curly hair.

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