Challenge: Make cold self-storage units look cool!
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This customer received 87 logo designs from 50 designers. They chose this logo design from SHAH 101 as the winning design.
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Logo Design Brief
Denny's Storage Company offers cold self-storage units but will likely expand into other types of storage in the future (heated, outdoor, and record storage). We have four locations and all have blue steel buildings with white roofs and doors. It's my parents business but they've never established a consistent logo or brand. The business is now transitioning to the kids/grandkids and we want to start with something fresh. We launched a new website about a year ago and most like the logo on our existing site but we want to explore other options. Please stay in the same color family/pallet on the new site: https://dennystorage.com/. Also, please include a nod or recognition to the business being established in 1977 . Overall goal is clean lines, contemporary styling, and easy to read. A lot of our business comes from our building signage. Current looks are attached.
Target Market(s)
21 - 65+
Industry/Entity Type
self-storage units
Logo Text
Denny's Storage Co. (or Denny's Storage Company)
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Company name and established in 1977
Nice to have
- Easy to read, clean lines, contemporary design