Idea for facelift on local Hong Kong family business website to get ready for International business

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This customer received 39 web designs from 12 designers. They chose this web design from bdesigner9 as the winning design.
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Web Design Brief
We are a family business in Hong Kong doing high quality aluminium and fibre glass ladder systems. We are currently exploring International markets and are looking for ideas for web site design facelift.
Because we want to attract good talents, we are not asking the designer to finish the work. The best idea wins, even if unfinished.
It is however most important that sample HTML / CSS code is done to show that the designer knows responsive web, and that it is feasible, not just looks good.
Depending on the outcome, we will put out additional tasks for further materialising of the design and for full coding of the web site
This is the current web-site for the ladder brand we will be promoting overseas:
https://www.dr-safety.com
This is the parent company, which does business in Hong Kong (for reference only, subsequent additional facelift tasks will come after we have finished the product site.
http://www.takkeeltd.com.hk
Remember, do just enough to show us you really know responsive web design including coding. It is ok use templates. We are looking for good idea from good designer who also knows HTML and CSS. For this project we are looking for quality, not quantity.
Target Market(s)
International customers
Industry/Entity Type
Hardware / Ladder Systems
Coding
Coded - Design and coding required
Number of Pages Required
3 page
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Enough HTML CSS and optionally JS to show designer knows responsive web design coding