Corporate retail insights and pricing company “Wiibit” logo

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This customer received 172 logo designs from 71 designers. They chose this logo design from anico as the winning design.
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Logo Design Brief
We are looking for a Company logo for retail revenue management, and pricing software business, called ‘Wiibit’: with a tagline of “Promoting Pricing Simplicity”.
We would like for the logo to convey increase in revenue, retail, data, and actionable insights. So that it shows potential clients the focus on growth in revenue, and size from a serious company.
What we do is supply and manage, and optimise price and promotions software to increase revenue on large retailers by suggesting the most profitable promotions (SALES!) at the best price points.
Our target market is large retailers, in food, tech, pharmaceuticals etc.
We are looking for a creative, standout logo that’s sleek, modern and attractive to large professional companies.
Ideally, a blue and white colourscheme, but we are open to varying colours and inverts etc. In addition, the logo could fit onto an “app” size (eg the ‘Google’ logo being shortened to the recognisable ‘G’ - for example the ‘W’ of ‘Wiibit’)
Please be creative and open to trying a variety of ideas and concepts, while remaining classy and clean.
Many thanks and I’m looking forward to seeing your work.
NOTE: after having some great designs come in, a note to all would be that were looking to integrate more retail imagery into the design. For example a barcode out of the two “i’s”, shopping trolley, basket, shopping bag.
Target Market(s)
Retailers
Industry/Entity Type
Software for Retail
Logo Text
‘Wiibit’ with tagline of ‘Promoting Pricing Simplicity’
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Name and tagline
Nice to have
- Using the “W” of “Wiibit” to illustrate line chart profit growth with arrow pointing up (see attached file)
Should not have
- nothing in particular, be creative but sleek and modern.