• £110

• 225 designs

• 109 designers

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Logo Design Brief

It's a sub brand, for emotional intelligence training (e-learning, workshops and coaching). Emotional Intelligence (or EI) is the concept of being aware of, and using ones emotions as a useful source of information to achieve better personal performance as well as enabling better relationships with others. The logo, will need to appeal to both men and women, as well as corporate and more individual people. Potentially expanding to parents too in the future. I have played around with designs that have people, hearts and minds/brains. I think the logo that I've attached is a good starting point as the heart is subtle (which it needs to be), and the collective people look as they they are in a cooperation. I have the web address www.eiminds.com, as well as instagram and tiktok handles of ei.minds so the text needs to include those words. I think I also prefer the m in minds to be lower case, where as the E and the I look best as capitals, although I could be surprised... I've selected colour pallets with green/blue in mind along with a pink, although a third colour could possible be introduced too.

Target Market(s)

Professionals, but must be broad enough to expand at a later date

Industry/Entity Type

Consulting, education

Logo Text

EI minds

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clear wording, an image that draws out collective minds, emotional understanding

Nice to have

• Mixture of green/blue (male), pink (female) colours, combined in a way that is bold and clear.

Should not have

• Must not be too feminine, or romantic in anyway.