• C$150

• 128 designs

• 61 designers

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Logo Design Brief

Tasks and a purpose of REDESIGN:
Make a logo looks modern/ aggressive/dynamic/ catchy at the same time our existing customers shall recognize the logo as the second generation of an existing logo.
The logo shall be simple, and easily readable on machine enclosures, building canopy, catalogues, website, posters, business cards, letterheads, etc. Company’s industry: machine tools. Company’s origin – Canada. The industry and the country of origin should be considered in logo design.
Logo shape/ concept:
Up to the designer, but a new design has to inherit the existing shape to some extent (not exactly of course) for better customer recognition.
Fonts:
The logo itself "Newland" can be performed in Trending fonts.
Newland Machine Tool Group Inc. (Company name) which can be performed in Trending fonts.
The logo has to be usable in 2 versions – just a logo of Newland itself and a logo with the company’s official name.
Colors:
Background under the logo: It can be both either dark like on machine-tools enclosures (dark grey), building canopy (medium blue), or light (for instance white) like on business cards or catalogs.
Text-Logo itself "Newland": Trending colors can be optionally one or two.
Text - the company’s official name "Newland Machine Tool Group Inc.": Trending color

Please let me know if you have any questions or concerns.
Thank you,
Mark Bulkovshteyn
Manager, Sales and Marketing

Newland Machine Tool Group Inc.
64 Jardin Drive, Suite 3E
Vaughan, Ontario L4K 3P3, Canada
Tel: +1-905-660-6667, ext. 104
Cell: +1-647-464-6000 (preferably)
mark@newlandsol.com
www.newlandmachines.com
P.S Just for ref. Newland background-Newland Machine Tool Group Inc. based in Canada offers a complete line of large machine tools for the global market. I have attached the existing Company logo showing the logo itself "Newland" on the machine enclosure and the existing Company logo showing the logo itself and the Company name.

Target Market(s)

Global Market

Industry/Entity Type

Machine tools

Logo Text

Logo itself "NewLand", Newland Machine Tool Group Inc. (Company name)

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Tasks and a purpose of REDESIGN: Make a logo looks modern/ aggressive/dynamic/ catchy at the same time our existing customers shall recognize the logo as the second generation of an existing logo. The logo shall be simple, and easily readable on machine enclosures, building canopy, catalogues, website, posters, business cards, letterheads, etc. Company’s industry: machine tools. Company’s origin – Canada. The industry and the country of origin should be considered in logo design. Logo shape/ concept: Up to the designer, but a new design has to inherit the existing shape to some extent (not exactly of course) for better customer recognition. Fonts: The logo itself "Newland" can be performed in Trending fonts. Newland Machine Tool Group Inc. (Company name) which can be performed in Trending fonts. The logo has to be usable in 2 versions – just a logo of Newland itself and a logo with the company’s official name. Colors: Background under the logo: It can be both either dark like on machine-tools enclosures (dark grey), building canopy (medium blue), or light (for instance white) like on business cards or catalogs. Text-Logo itself "Newland": Trending colors can be optionally one or two. Text - the company’s official name "Newland Machine Tool Group Inc.": Trending color

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Files

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