• US$250

• 72 designs

• 28 designers

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Logo Design Brief

A support organization for a historic, colonial era tavern located in Alexandria, Virginia (USA) wants to revise its dated logomark (https://www.gadsbystavernmuseum.us/). The tavern was the original "room where it happened" since all of the first six presidents met, slept and/or dined in its rooms given its proximity to Washington DC and George Washington's Mount Vernon home. The organization requesting the logomark is a charitable organization with a mission to fundraise to sustain the tavern's museum and to advocate its preservation. Key attributes of Gadsby's Tavern are: George Washington (it was his "Cheers"--"everybody knew his name"); American and Alexandrian colonial history; civic community; the importance of tavern life in early America and its contribution to the American discourse and debate. The key attribute of the support organization is its focus on historical preservation that contributes towards the present day vitality of the City of Alexandria and its community.

When asked what logos would be its friends, board members suggested William & Mary (https://www.wm.edu/); Mount Vernon (https://www.mountvernon.org/); City Tavern - Philadelphia (https://www.citytavern.com/); and Jessups Tavern (https://jessops-tavern.com/).

There's no clear preference for colors but there's a desire to express both a respect and dynamism in historic preservation. With the in mind, we share this reference on American colonial paint colors: https://www.historicnewengland.org/preservation/for-homeowners-communities/your-old-or-historic-home/historic-colors-of-america/. That's one reference point but designers should feel free to research their own references.

We're looking for two version: one standard version and one that riffs on the standard version in celebration of our 30th anniversary--ideally, using "30"|"30th"| or "30th Anniversary" as a key element of this anniversary version.

Target Market(s)

Donors and Foundations Interested in Historic Preservation; Demographic skews older 45-65 years

Industry/Entity Type

Charitable non-profit

Logo Text

Gadsby's Tavern Museum Society

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Two versions: one standard and another riffing on the standard to celebrate the 30th anniversary year.

Nice to have

• Should express respect for historic preservation but also dynamism so it shouldn't be overly staid and should show some personality based perhaps on a colonial or tavern theme.