SIMPLE logo and brand identity

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This customer received 183 logo designs from 80 designers. They chose this logo design from Pixelon Studio as the winning design.
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We are renovating our fashion concept store located in the mountain village Livigno - 2000 mt above the sea level.
We are selling since 2009 clothes we love, special brands from Italy and all over the world, made with care and things that we love to see on our costumers.
We like green fashion, sustainable materials and lovely stilish stuff who make you confident of yourself with.
We need a logo to capture the people - and to show them that we moved on the back of the building (it will be not that visible unfortunately so the sign would be our business card from the main street)
Target Market(s)
Young people - stilish and hipster costumers who like good stuff and good quality
Logo Text
SIMPLE - CONCEPT STORE
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- a simple logo - as the name is
Nice to have
- I like something that can be easly recognizable from - 100 mt (I would like to hang a shop sign)
Should not have
- difficult to read font