• NZ$150

• 140 designs

• 56 designers

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Logo Design Brief

To make a logo that can be used on letter heads, website, business cards and any other stationery or marketing tool.
Beyond the Quill Limited is a Chartered Accounting firm offering services Business to Business. www.beyondthequill.co.nz
The Tag line is
Automate, Simplify and Rethink

Beyond the Quill’s Logo will
1. Will look sharp and professional
2. Be Blue or black and white. If black and white then the theme will be ole English
The core message of the logo is evolution.
• By that I mean, forward looking, providing more for the client than historical information about their business.
• Beyond the quill’s stock phrase is
o “By turning data into knowledge we give you the power to make informed decisions.”
• With the stock phrase in mind logo will show somehow an evolution. The logo will show that we give you MORE that traditional Tax and Accounting. We provide the client with Business ADVICE (ie helping them make their business run better in the future, such as planning, options appraisal).
The concept of the logo being an optical illusion is appealing, http://www.anopticalillusion.com/

For example : a quill evolving into modern (computer? Printer?)

Target Market(s)

Small Business Owners

Industry/Entity Type

Business Services / Accounting

Logo Text

Beyond the Quill

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Font that looks like it was written with an Ink Quill

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simplicity

Nice to have

• Optical illusion are great, giving the message. Old way compared to new way. Quill that is a curtain /door/ship/plane if looked at another way.