Studio FERAY, a high-end, sleek and modern, unisex beauty and well-being salon

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This customer received 143 logo designs from 76 designers. They chose this logo design from avro_ as the winning design.
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Logo Design Brief
A new Hairdressing Salon in a prominent location in the UK aims to become a chain in the next 5 years.
The logo and corporate idendity will be rebranding an existing salon that's operating under a super high end European brand.
The logo is anticipated to be an outright black on white /white or black with some playfullness coming from an addition of an Orange in the mix.
orange tones are likely to be used as a way of new character to existing interiors...
Abstract logo element may not be necesary at all, however open to ideas if this might be used to add a dimension/ character and use of colour.
Target Market(s)
unisex beauty and hair dressing salon. setting up as an independent brand looking to take over a super sleek highend europen franchise branch and re -brand.
Industry/Entity Type
beauty salon
Logo Text
Studio FERAY
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Other font styles liked:
- helvetica
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- this brand will replace branding of a major European beauty brand at the current location . The interiors are super modern, sleek and combination white, black furniture and wooden floors. The target audience is A+ and this beauty salon / hairdresser also runs various events throughout the year.
Nice to have
- FERAY is the name of the owner of the studion and we would like to use two different fonts in the logo. One for Studio and One for FERAY. hermes orange is a colour we would like to add to our black, white scheme.
Should not have
- no classic fonts, images or design features