A small U.S. money recovery organization needs a logo design
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This customer received 107 logo designs from 48 designers. They chose this logo design from achil78 as the winning design.
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Logo Design Brief
Our business and mission is to find and recover money from government agencies for individuals and families. There should be no playfulness in the logo as what we do takes a lot of know-how. The name Southwest distinguishes us, yes, but we actually work nationwide lately (much like Southwest Airlines started off in Texas but expanded), so there should be no map or suggestion of a map of the southwest. The words Money Recovery need to be almost as strong as Southwest - perhaps use different colors to achieve this. We want to communicate trustworthiness, so simple and straightforward is better than a confusing graphic. Also, no initials, as that would mean nothing. If a graphic is used, it should be on the smaller side and might communicate movement, as we will be moving the money out of the agency and returning it to the rightful owner. Where you put the LLC is up to you but the words Money Recovery should not be split up.
Target Market(s)
We don't have a target market like other agencies.
Logo Text
Southwest Money Recovery LLC
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I'd like to see the name all on one line and two lines, with and without a graphic.
Should not have
- Any logo that is "dramatic," as we aren't. We just work quietly and consistently to get the job done.