• US$150

• 41 designs

• 20 designers

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Logo Design Brief

We need a logo for our 2022 franchise convention. The theme is "eye on the prize". We would like to include some kind of modern illustration that reminds people to stay focused on the future. The main text should say "Eye on the Prize" The secondary text should say "2022 Convention". We do not have set colors, but we would like to include red or just all black. Overall, It should feel modern and not overly corporate. Our audience is 25-35. We want it to feel cool and artistic.

Our brand is a boxing fitness brand (we are a heavy bag studio - not a boxing gym), so you can include boxing-related images, such as boxing gloves or a heavy bag. Or, you can go in a different direction with something that infers the future (i.e a target). These are just generic examples. It is still a boutique fitness studio so it should not feel like a boxing gym or overly masculine (our target is 80% female). See Soul Cycle for inspiration.

Industry/Entity Type

Boutique Fitness

Logo Text

Eye on the Prize 2022 Convention

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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