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The world’s 1st and most trusted marketplace for the buying and selling of horses
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This customer received 94 logo designs from 58 designers. They chose this logo design from Atvento Graphics as the winning design.
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94 designs
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Logo Design Brief
We need a logo design for a new company called Stable.
Stable is the world’s first and most trusted marketplace for the buying and selling of horses, making ownership accessible to all.
Using the most secure blockchain technology, Stable enables you to safely discover, buy and sell horses from verified independent breeders to the world’s leading stables.
We are a regulated, gated marketplace for the tokenised, fractional ownership of horses.
Our partnerships with the most trusted providers of racing and breeding data provide members off the Stable community with instant access to authenticated pedigree data from sire statistics, sales returns, broodmare sire data, racing reports, mating planners and the General Stud Book on an open and secure blockchain ledger.
From mares, to champion stallions, once you become an accredited buyer, you can invest as little as $20 in the next generation of champions. You can even spread your risk across a portfolio of horses and you can buy or sell your stake at the click of a button.
Why did we choose the brand Stable?
Stable has many meanings: a building in which horses are sheltered and fed, the horses under one management but also an adjective that describes being steady in purpose and firm in resolution and not changing or fluctuating, representing stability, security and safety.
We like the combination of the majesty of horses and the advanced, modern technology of our platform.
Updates
Thanks for all the great designs. Yesterday we had a hallelujah moment when we were reminded of the "Cool S"or "Surfer S" symbol as it is sometimes called. More information here https://www.lemmi.no/p/the-universal-s
There are so many reasons why this symbol resonates. It is similar to the infinity symbol, the S is obviously the first letter of the brand, it's a Moebius strip and has a perpetual flow and doing so creates a chain. The S also looks more than a little like a horses head as many of the designs submitted have demonstrated.
Hope that is useful.
Added Wednesday, March 23, 2022
Target Market(s)
People who love horses, horse racing, dressage, horse riders, technology investors
Industry/Entity Type
Technology, Horse Breeding & Racing and Finance
Logo Text
Stable
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Impact. Stylish. Iconic. Works well in black and white.
Nice to have
- Combination of the stable and the horse. Modern but not techno. Could the horse be in the shape of an S?
Should not have
- No prancing horses. Not too techno. Flowing manes.
