VidHire Website Re-skin

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This customer received 41 web designs from 8 designers. They chose this web design from pb as the winning design.
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Web Design Brief
VidHire.com needs to be re-skinned. The form design of the website and vidhire logo are is to stay as-is. The images, type font and background color need to be updated to attempt to achieve a professionally-progressive first impression. We are also amiable to any recommended copy changes, but the main focus of this initiative is to replace the tired and muted existing images, background, and type font. I have included a number of websites that have the look and feel that we would like to inspire the refresh.... These websites also do a good job to include images that blend a computer, ipad, or iphone with a somewhat blurred background.
I included two company overview documents to describe the service. You can also log into the site and receive 5 Free interviews so that you can experience the site yourself in about 10 minutes.
Another high level overview is described in this video link:
http://youtu.be/68yFb-Jlcac
Updates
Added Thursday, February 06, 2014
Project Deadline Extended
Added Thursday, February 06, 2014
Project Deadline Extended
Added Tuesday, February 18, 2014
Project Deadline Extended
Reason: final extension
Added Tuesday, February 25, 2014
Target Market(s)
Please refer to the attached "company description" and "business overview" documents. General target audience is small, medium and large organizations seeking to reduce the time and cost to interview qualified job candidates. Given that VidHire serves small to large organizations, we would like our design to error on the size of "professionally progressive" such that it has the visual appearance of being sophisticated and technologically sound.
Industry/Entity Type
Computer
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Seeking to have 3 pages re-skinned. The Home Page, the Login Page, and the Create Account Page. Note. The Login and Create Account Pages should be very straight forward with limited work required as we seek little design change for them and would like them to carry over the theme and colors from the Home Page. Hence, re-skinning the home page with the elements described below is the major focus.
Top of Home Page: Replace main image of lady coming out of resume/ipad screen with an image very similar to the one on the attached file titled "wowzer home page lady" Note: Wowzer changed its name to Wepow so duplicating this approach is okay to mimic this image without issue. We especially like this image as it is colorful and visually describes the service we provide.
The layout of the "Kin iPad" and "Sumail Home page i-pad" files that are attached are nice. There may be a way to leverage the wowzer lady with the Kin Ipad image to make a nice visual.
Verbiage: Change copy from "Welcome to Vidhire! Vidhire is your fully automated interviewing solution. Personalized to your brand, you will save time and money selecting the best candidates" To Now Read: "Humanize and accelerate your interview screening process with VidHire."
Background: We really like the way that Kin changes their back-grounds as the themes/subjects change when scrolling down their main web page. Achieving this sort of experience would be ideal. It is also acceptable to have a more contrasting background color that may be darker. If this is done, then the words could be in white. This is not a requirement, just some general direction.
Font type: We like the font type from Kin (see attached file titled "Kin iPad")
Font Color: Okay to change font from the dull blue that we have today and use a different more contrasting or popping color.
We like outlining steps 1 through 4 but prefer to replace the people holding the placards with some other images that are potentially in a family of images that all tie together.
It is okay to keep the images in the "Responsive Layout" section of the site (located about 3/4ths of the way down the page) as these seem to be more current and do a good job to illustrate images with an ipad or computer.
Benefits Section: Prefer to change this section. Listing nine (9) separate benefits are too many to make any impact. Advocate illustrating the following benefits:
- "Reduce time and cost to screen candidates"
- "Design site with your logo and colors"
- "Customize interview questions for all your postings"
- "Interview candidates anywhere in the world"
- "Review candidate video's anytime / anywhere"
Nice to have
- Potential to add an image whereby it shows / illustrates vidhire's administrative portal "vidhire admin portal" (attached) to an image of an ipad screen similar to how the attached images for the following websites: "Sumail" "WeareMammoth" and "tigerlily"