Craftsmanship Construction company needs a logo design

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This customer received 199 logo designs from 115 designers. They chose this logo design from faiza Mallah as the winning design.
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Logo Design Brief
We need a logo for a new construction company.
We would like for it to be a simple logo with the play on the word JEM (gem). We would love if you could find a non cheesy way to incorporate a diamond or a gem cut into the logo.
Our purpose is to improve the quality of life for our clients, and to create a better every day home sanctuary for our clients. We would like the logo to portray that we're detail oriented, quality driven, and approachable.
The logo should be successful in black and white photocopies. We're open to more than one color, maybe black, white and navy blue.
Target Market(s)
Residential couples that are looking to have their homes remodeled
Industry/Entity Type
Construction
Logo Text
JEM BUILT CO | Construction | Remodel | New Builds
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Recognizable, Simple
Nice to have
- Diamond, Gem, Diamond in the rough