• US$250

• 93 designs

• 38 designers

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Logo Design Brief

This brand will become synonymous with white sand beaches and emerald green water. It embodies the upscale, coastal, sun-soaked lifestyle that is the Emerald Coast of Florida, USA.

I am looking for a logo that conveys simple, understated elegance.
Our shop is in an area that locals refer to as “proper,” as in the city limits = proper. The clientele is newly affluent but like to act as if they come from “old money,” hence the spelling of “shoppe.” We sell quality, limited quantity, items for those living coastal lifestyles on the Gulf of Mexico.

We need a mascot. It should be water-related and likable - perhaps a turtle, dolphin, starfish, etc. The mascot needs to be more lifelike than cartoonish in nature, please. If it looks like it could be in a child's television program, it is too cartoonish for this brand.

I’d like a logo with the name and mascot together as well as renditions of the logo and mascot separately - sort of like how Nike incorporates the swoosh with the word Nike and how it stands alone for the brand as well.

I am undecided if the initial letters in company name should be capitalized (A Proper Shoppe vs. a proper shoppe). Play around with it. Honestly, you could even play with the name itself with versions such as "the proper shoppe," "shoppe proper," "the shoppe proper," etc.

Target Market(s)

18-35 yo with coastal vacation homes and large disposable incomes

Industry/Entity Type

Home Decor & Lifestyle - Coastal, beachy

Logo Text

a proper shoppe

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, elegant, simple design - look at the PS imagine I've attached, please. While this is not a must, it’s the type of logo I THINK we need. But I’m open to other ideas - I’m looking for your creativity.

Nice to have

• Water-related mascot (not a whale) Please, please no cartoonish mascots.

Should not have

• I do not want bold, in-your-face designs that use color to demand attention

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