Smoke-King a traditional tobacconist is looking to rebrand. The UK's most trusted tobacconist

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This customer received 306 logo designs from 145 designers. They chose this logo design from Enz67 as the winning design.
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Logo Design Brief
We are Smoke-King, a tobacconist and cigars & pipes specialist.
We are in the midst of a full rebrand, and we need a talented individual to redesign our brand logo.
Logo Brief:
• Strong, yet not too masculine.
• Incorporate a bespoke crown within the logo.
• A split logo - an emblem that can be used on its own and the Smoke-King text that can be used on its own, but must work together as a complete brand identity.
• Multi media device usage - Web, mobile, print. (Smoke-King text must be readable on all)
• Maximum of 2 colours
• Title case - (Smoke-King) inc the dash
• Rustic modern styles preferred
We look forward to seeing your designs.
Target Market(s)
30-80
Industry/Entity Type
Tobacconist, Cigars & Pipe specialist
Logo Text
Smoke-King
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A unique crown, easy to read text on a mobile device. A split logo with an emblem that can be used on its own and the Smoke-King text that can be used on its own, but must work together as a complete brand identity.
Nice to have
- Strong text but not boring
Should not have
- Not all capital letters, & not too old feeling