High-end household tool company needs a logo design

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This customer received 114 logo designs from 49 designers. They chose this logo design from Lilie as the winning design.
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Logo Design Brief
We are a professional, high-end household company and we want to create a feeling of exclusiveness and luxury. We sell cleaning products and kitchen tools in black, with premium quality. Our brand is simplistic and thus our logo should be as well. We like the style of the logos like Uber, Airbnb, Dyson and Joseph Joseph. We like word-based logos, but a very simplistic icon beside the word is also possible. Our preference is to not use capital letters. We want the logo to be black and white, but if one of you thinks it would be an addition to make a detail in color then that is possible and the color can become our corporate identity color if we like it.
Examples of two companies that we like:
https://vipp.com/en-us
https://eu.josephjoseph.com/
Target Market(s)
People who don't mind spending some more on quality products.
Industry/Entity Type
Household
Logo Text
Novada
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- we prefer a round font. but not too exaggerated. simple and sleek.
Should not have
- it shouldn't be too creative and too many things around the logo. it should be simple.