Blue Square Pizza

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This customer received 123 logo designs from 37 designers. They chose this logo design from AlphabetZero.co.uk as the winning design.
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I need a logo for Blue Square, an artisanal pizza concept that aims to be the "Starbucks of pizza." We want to serve high quality, artisanal pizza to every home in America. Our signature menu item is Detroit-style pizza and grandma pizzas. Our focus is "simple but elevated." We've spent months developing a naturally leavened sourdough, and have sourced the best tomatoes, which we hand crush on-site. In addition, we've sourced the very best mozzarella. Thus, we built the concept around elevated dough, sauce and cheese. The remaining ingredients are fresh, but simple. Apple's "simple and sophisticated" approach should guide your thinking. Blue Square embraces the less is more philosophy. Detroit style pizza is known for its blue steel rectangular pan in which the pizzas are cooked. Grandma pizzas are also traditionally cooked in rectangular pans; a grandma pie is simply a thin crust Sicilian pizza.
Logo Text
Blue Square (pizza?) with a tagline below in smaller font "simple. elevated." Feel free to get creative and break the bounds outlined here if you feel it would better serve the project.
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