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Logo for a brand launch of gourmet glass jars
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This customer received 57 logo designs from 40 designers. They chose this logo design from design.picnic as the winning design.
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57 designs
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Logo Design Brief
English (french follow):
Logo for a brand launch of gourmet glass jars sold in supermarkets: ToqBoc!
This new brand of ready meals is launched by a chef who has worked in Michelin starred restaurants.
The logo must evoke gastronomy, the quality of ingredients and recipes, the pleasure of tasting, eco-responsibility...
The concept is totally sustainable because everything can be recycled. No unnecessary plastic, cardboard or packaging!
The ToqBoc! brand represents the joining of two French words:
The Toques (tall brimless hat worn by a chef) and the Glass jars (named "Bocaux" in France)
The colors of the logo: colors evoking the food world (blue prohibited).
2 colors max. The logo must be easily usable in its black and white version.
The logo should be rather round or square in shape so that it can be easily inserted on the round label of the lid of the jar.
Presentation of the logo: no background will be accepted.
The logos must be presented without enhancement or 3D.
French (English upper):
Logo for a brand launch of gourmet glass jars sold in supermarkets: ToqBoc!
Brand of ready meals launched by a chef who has worked in starred restaurants.
Objective: to prepare high-quality dishes in a transparent and appetizing jar. For information, the chef already has a brand of restaurants in jars. They are rated 4.9/5 on Google!
The concept is totally sustainable development because everything can be recycled. No unnecessary plastic, cardboard or packaging!
The ToqBoc brand! represents the contraction of two words:
The Toques (high and cylindrical hairstyle in white cloth worn by the cooks) and the Glass jars
The logo must evoke gastronomy, the quality of ingredients and recipes, the pleasure of tasting, eco-responsibility...
The colors of the logo: colors evoking the food world (blue prohibited). 2 colors max.
The logo must be easily usable in black color.
The logo should be rather round or square in shape so that it can be easily inserted on the round label of the lid of the jar.
Presentation of the logo: no background (other than white) will be accepted.
The logos must be presented on a white background without enhancement or 3D.
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Logo Text
ToqBoc !
