• A$150

• 103 designs

• 54 designers

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Logo Design Brief

We need our current logo to be refreshed, but to be kept within the same themes and colours we currently use. Currently it has our full business name below it, however now we simply go by the name CMA not the Full Convenience Measures Australia name. We think that just dropping the words below is not enough as although we like the look of the CMA in the current logo, it alone is not clear and does not represent the brand.
The images I have attached are our current full named versions. All of our company branding are in these colours, so we would like to keep it consistent.

The new version needs to have the title CMA only (remove Convenience Measures Australia) but needs to be easy to read and recognisable at a glance. Our company colours are:
Green : Pantone 339 C=73% M=0 Y = 56% K =0
Blue: Pantone 533 C=90% M=75% Y = 45% K = 49%
Grey: Pantone Cool Grey 4C C = 0 M = 0 Y = 0 K = 30%

The font needs to be improved and keeping in with a modern fresh look. The logo does not need to remain entirely Green, however should still align with the rest of the look we have

Target Market(s)

Existing Clients

Industry/Entity Type

Market Research and FMCG

Logo Text

CMA

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Currently uses Montserrat

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Neat, Modern, Clean looking short logo of CMA

Should not have

• Additional colours that do not match what is existing. No images

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Files

Download all files - 0.7 MB