• US$190

• 53 designs

• 15 designers

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T-shirt Design Brief

This year's campaign is: “THESE FLOWERS HAVE A LOT OF FIGHT IN THEM" because the Alzheimer’s Association Walk to End Alzheimer’s is full of flowers, each carried by someone committed to ending this disease. Because like flowers, our participants don’t stop when something’s in their way. They keep raising funds and awareness for a breakthrough in the fight against Alzheimer’s and all other dementia. It’s time to add your flower to the fight.
The t-shirt should be unique and fun! It should clearly connect with the Walk to End Alzheimer’s brand and, ultimately, the Alzheimer’s Association brand. People should associate it with the event and Association and it should be a conversation starter – a design that sparks interest in the event and cause.

Target Market(s)

The audience is the general public. T-shirts are a highly-visible awareness tool for the Association and our events. The design must align with Association brand guidelines.

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Font styles to use

Other font styles liked:

• houshka

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• T-shirt template: Use the .jpg file provided with the templated t-shirt to mock-up the design. Art should only appear on the front of the shirt (the back is used for sponsor logos). IMPORTANT: The final design will need to be a vector Illustrator file for production. Please keep this in mind if using Photoshop. Brand Standards: Reference and adhere to the brand standards for Walk to End Alzheimer’s. Must include the Walk logo Colors: Design can be two colors on the front, please reference the color palette. Font: Houschka Do not include the year in the design Consider using this year’s campaign message: “THESE FLOWERS HAVE A LOT OF FIGHT IN THEM.” Open to seeing layouts that are only designs and does not include text

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Files

Download all files - 2.9 MB