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Charter Bus Service seeking new logo with creative brand element
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This customer received 330 logo designs from 133 designers. They chose this logo design from Felipe Moura as the winning design.
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US$390
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330 designs
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133 designers
Logo Design Brief
Lorenz Bus Service is based in the “Twin Cities” of Minneapolis/St Paul. The North Star theme came because our company originally provided scheduled route service to the Northern Suburbs. We’ve since stopped providing scheduled route service and we now are a charter bus service that provides service to professional sports teams and corporate meeting planners. Mostly, our business is serving other businesses but we do have a school bus component to our business as well. That said, this logo will be primarily on our motor coaches. We attached three logo schemes we like that are on Village Tours, Empire, and TCS buses to display how the image will likely be displayed and later extrapolated onto a bus. We generally like professional text based logos; however, we’re looking for something visually appealing that can be used across multiple platforms (and displayed on a bus.) The Bus Network logo is a good example whereby the art of a bus is combined with Text. The logo you create will be displayed on a blue bus, but we’re likely going away from the current concept so we’re open to other colors. We’re curious about how black and silver/gray would look on the blue bus.
Updates
For those providing designs with a bus silhouette or shape as an element to the design, i've attached 3 graphic files that are the primary model buses on our fleet-- Prevost h345, and Van Hool CX45. We like the Bus Network style but cannot use the same shape/design given that they're a supplier. Those three graphic files have the shape of the buses we use in our fleet.
We are seeking a creative design element with our logo but please remember that it will be displayed on a blue bus in addition to logo format, so its helpful to know what the element would look like on logo format and how we match it to a bus
Added Thursday, December 16, 2021
Need more time to refine concepts
Thank you for all the submissions. For any future submissions, please make sure they do not include "LBS" or anything that has to do with the star concept. We would like some sort of new element next to or above our name, whether its a version of a steering wheel, a road, a bus, simple graphical lines, or even something more elaborate that maybe attempts to display professionalism of drivers, etc.
Added Saturday, December 18, 2021
Sick
Target Market(s)
Corporate meeting planners, professional sports teams
Industry/Entity Type
Transportation
Logo Text
Lorenz Bus Service
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Will be displayed on blue bus
Should not have
- Stars or "LBS" as an element
