• £110

• 112 designs

• 56 designers

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Logo Design Brief

Edit #2: I'm adding this to the top, as a lot of people are missing it further down. The app is just released a few days ago, and the existing "W" logo was only a temporary logo that was needed during development. Please don't base your submissions on the current logo.

I need a logo for my app, Wisp (https://play.google.com/store/apps/details?id=app.minibytes.wisp). Wisp is a calorie counter which focuses on a common-sense interface, and unlike much of the competition allows the user to drill down into the detail of their diet, and at the same time summarizes the detail using simple shapes and colors.

The logo must be suitable for display in both a square frame (e.g., Google Play Store), a round frame (e.g., Twitter), or on its own. It needs to look good at both typical sizes (e.g., 512 px), and as an icon on a phone's home screen.

It should jump out of the page, to attract a user’s eye among search results. The colors I've used in the app to represent the macro-nutrients are #FF80AB (carbs), #EFB300 (fat), and #03DAC5 (protein). In addition, #AD9BFF is used to represent energy (calories/kilojoules). #D15450 was used for the “favorite nutrient” icon. These colors don't need to be used, but if you want to match the app colors then these are the values I use. If you prefer to slightly alter the exact values, I'm open to suggestions.

Apples, or pieces of fruit with measuring-tapes around them, won't be chosen as these are already over-used in the app category. Also, it should not look like My Fitness Pal, or Lose It.

Including text (“Wisp”) is optional, but if included then should be entirely separate from the logo itself (so that it can be removed when necessary), or clear and legible at smaller sizes (e.g., on the mobile home screen).

Edit #1
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The app is very newly released, and the current "W" logo was temporary during development, and shouldn't influence your design. I want to move away from a single letter (as they are often used for temporary designs).

The logo should say something about the app's intentions. Whether it's dynamism of exercise and competition, the healthier lifestyle, slimming (though stay away from cliches), controlled diet. It needs to be something more than just a generic logo which could be used in any industry.

Logo Text

Wisp (optional, see task description)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must be as usable as a logo in the Google Play Store, as it is a logo on a mobile phone screen.

Should not have

• No apples, or pieces of fruit with a tape measure. No just "W" logos.