Gold Handle Coffee Company

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This customer received 81 logo designs from 56 designers. They chose this logo design from GLDesigns as the winning design.
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Logo Design Brief
We are creating a coffee brand called "Gold Handle" that will primarily be sold in retail/grocery stores and as an online subscription offering (DTC). This is intended to be a no-nonsense brand that delivers a damn good cup of that can be enjoyed by the campfire or your home.
The brand is honest as our coffee will be sold in one-pound bags as most consumers do not realize most companies sell 12 oz. bags. With Gold Handle Coffee "A pound is a pound!"
Gold Handle Coffee Company is humble, producing high quality coffee at reasonable prices; no frills – easy to understand, straightforward with legendary flavor.
We want a logo we can put on the bag that speaks to a western theme but is also quite contemporary in nature (i.e., The modern Cowboy) with the undeniable charm of simplicity.
The packaging will have a black matte finish and we would like to have most of the lettering be in a gold color. The font we had in mind was "Bodoni Moda" or very similar. The logo will also be used in social media, on a website and in various print collateral materials.
Target Market(s)
Consumers motivated by western culture, simple values and/or no frills coffee.
Logo Text
Gold Handle Coffee Co.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.