Mermaid Holiday Apartments Logo for Signage and Business Branding

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This customer received 58 logo designs from 26 designers. They chose this logo design from WahyuHMD as the winning design.
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We need a new logo for a holiday unit complex called "Mermaid Apartments". We have recently purchased this block of holiday units located in Merimbula NSW. This is a small block of 7 self contained holiday apartments in a coastal beachside location. The apartments are for short term holiday rental. It is an older style block but we have recently done some upgrades to the internals of the units. I need a logo suitable for physical building signage, as well as, for business cards and social media branding. I have included some picture of the building from the outside and the location for reference. This is budget conscious accommodation in an excellent seaside location. The existing logo is of a big busted mermaid which believe to be outdated and offensive. We are looking to modernize the brand.
There is a pool in the Centre of the property and the lake and ocean are within a 3 minute walk.
Target Market(s)
Young Families who like to holiday near the beach. Generally groups of two adults and two children.
Industry/Entity Type
Tourism
Logo Text
Mermaid Apartments
Logo styles of interest
Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Sophistication and ageless. Don't want this logo to look out of date in a few years.
Nice to have
- complimentary colors to the building which is pail yellow with dark grey trim