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eComm site focused on premium accessories for Peloton fitness equipment
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This customer received 161 logo designs from 77 designers. They chose this logo design from GLDesigns as the winning design.
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US$490
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161 designs
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77 designers
Logo Design Brief
Looking for a logo & corresponding wordmark. This is a new brand, but obviously the inspiration should align with the values and personality of Peloton. Ideally the wordmark would have a visual separate of the 'pimp' from the 'mypeloton', with the ultimate objective for the 'pimp' part to be used as a highly-recognizable brand mark....think headbands, fitness apparel, etc.
We need to not step on Peloton's wordmark or logo, but incorporating a graphical fitness element would be good. Doesn't need to be a bike or treadmill.
I threw together a somewhat cliched attempt at a wordmark, but maybe it illustrates the general look I have in mine. Font & logo should be friendly, modern, lowercase. Feeling of speed. maybe the "m" can be formed into a heart (but still look like an 'm'). The focus should be in the 'pimp' bit of the wordmark, as that will be used on it's own once there's brand recognition, but the 'mypelo' should of course maintain a consistent design.
Updates
Went on vacation/holiday
Target Market(s)
This is a new brand under the umbrella of an existing sucessful ecomm company retailing to a similar audience. Pimpmypelo is focused on retailing high-quality accessories to Peloton users (i.e. Bike, Tread, or Digital). The demographic is broad, typically 35-65, but the 25-34 age group is the fastest growing, even split male/female. Two-thirds of Bike users are between 25-44. Living in cities and the burbs, they are generally collage-educated and with disposable income. The majority of Peloton users are in the US, but they also have a strong presence in the UK, Germany and now Australia. Key words for Peloton, and therefore this brand: Inclusive, Teamwork, Success, Technology, Community.
Industry/Entity Type
Fitness
Logo Text
pimpmypelo
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- Since the logo may be applied to apparel, something that's not too complex, to make it easy to emboss with cotton.
Should not have
- Please present designs as a flat logo on a white background. No mock-ups, no embossing/debossing, 3D effect (for now!). No logo's with weights, kettlebells, or any other obvious strength-training equipment.
