• US$150

• 50 designs

• 32 designers

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Logo Design Brief

Hello - We are launching a new initiative at Bellisio Foods manufacturing location. We are calling it Lean Forward. It is based on Continuous Improvement and Lean manufacturing concepts.

I would like a logo that we will use to brand the initiative and put on post it notes, t-shirts, hats, etc . This is a nimble food manufacturing company with these values:

1. Fast fish eat slow fish (we move fast and get it done),
2. come as you are and speak up and 3. Do the right thing. .

We will use the logo on white backgrounds and black backgrounds. The logo should imply that we are moving forward. I want it to be eye-catching. There are some food product changes happening this year too so I am sending a piece of that new branding. It would be cool to use some of the spackling effect that the new packaging graphics will have.

We are energized with this new initiative and want the logo to be energizing. I will use the words Lean Forward and would like LF as a piece of the branding as well. I would like the colors to match the green in the letters (not the dull green in the Michelina's logo). We can also use white, black, the yellow I have attached and a complimentary orange if needed.

Target Market(s)

Corporate and Plant employees. All of the employees are driven to execute - - they work hard to get 'er done. The factory is located in Jackson, Ohio. The corporate office is in Minneapolis, MN

Industry/Entity Type

Food manufacturing.

Logo Text

Lean Forward

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Energize us! Must look new and fresh - not dated.

Nice to have

• This is about cost savings but it's also about zero defects. If savings or zero can be woven in, that could be good too.

Should not have

• please don't be trite

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Files

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