Architectural Design Firm needs logo design.

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This customer received 55 logo designs from 29 designers. They chose this logo design from GLDesigns as the winning design.
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Logo Design Brief
We need a logo for an architectural design firm based in Southern Oregon. We design high-end custom homes that incorporate a lot of natural & raw materials. The name ArcAlchemy is a play on words between architectural and alchemy. Constructing a home is a combination of architecture and alchemy, taking a base material (wood, metal, stone, etc.) and transmuting it into a greater product (home).
Target Market(s)
Anyone with a keen eye for architecture and aesthetic.
Industry/Entity Type
Architectural Design
Logo Text
ArcAlchemy Architectural WorkShop
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo text in a circular/arc shape around the design itself. Orange logo text. Must be easily scalable for business card, ledger and website use.
Nice to have
- Design showing the transformation from a tree to a house (example included)
Should not have
- Color in the design itself