Bespoke Fishing Tackle (Custom Servicing, Tuning & upgrades) requires a logo

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This customer received 51 logo designs from 18 designers. They chose this logo design from designA78 as the winning design.
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The service that this company provides is taking Fishing tackle (Primarily reels, but the business model will include growth into other elements of fishing tackle such as Rods, Lures & ancillary products such as custom lubricants & bearings).
We do not manufacture OEM products (eg fishing reels from scratch), but rather provide a premium tailored service to repair & modify products from other OEM manufacturers (eg Shimano/Daiwa/Abu Garcia etc) that the customer already owns and then free-issues to us to work on - or an OEM product that customer requests us to procure on their behalf and then modify/customize to their specifications and/or requirements (whether they be performance or aesthetic modifications - or both).
In addition to upgrades and modifications, we also provide a premium service and repair from older/well-used fishing reels (and other tackle - eg rods etc). Examples of typical upgrades include custom/aftermarket spools (the part the line gets wound onto) and handles (eg carbon-fiber & lightweight alloys with custom designs), high-performance ball bearings (ceramic or stainless steel), custom painting and protective coating (ceramic & acrylic spray coatings etc).
We specialize is providing highly personalized service with good communication and ultimate convenience - eg short lead times, door-to-door pick-up & drop off and full transparency (regarding pricing and service capabilities). Our business will exclusively deal with end-users (at this stage) only to ensure efficient communication channels, efficient lead times and the greatest cost efficiency is maintained to the consumer.
The intention behind the logo is to capture the company as a vibrant, innovative, modern, bespoke service provider that specializes in quality, performance, advancement & refinement. Ideas include having a logo that is bold & vibrant, but also relatively simplistic. Other than these brief concepts, Designers can use their creativity to propose whatever they feel would suit the company background and basic brief. Open to ideas/interpretations Also open to ideas that incorporate text wrapping name into symbols/ item silhouettes etc - if the designer thinks it suits. I've attached various photos that capture snippets of what is involved in the business in hopes this will provide some inspiration for the design. Ive also attached a page of some brainstorming of really rough ideas of text wrapping concepts.
Please Note: that there is no specific expectation that text wrapping logos are mandatory, it was just some creative ideas I was considering. If you have any completely separate/ un-related ideas, I would like to see these as well!
Also, Feel free to propose the Company name - Tackle Salon) in either upper case OR lower case (or a combination of the two - ie TACKLE Salon/Tackle SALON) -depending on what you think looks best and/or has the greatest impact/most appealing with your design...
In a nutshell, in terms of design, there are no mandatory requirements, and excited to see your ideas & creativity! However, Simple, bold - concepts are preferred - we are going for easily recognizable and attention-grabbing as a priority!
Antoher point - Although the business is associated with elements of fishing, id rather the Logo emphasizes the core business which development of customized and premium Reels.....In other words, elements associated with Reels and tools would be preferred as opposed to showing fish and/or elements of the actual act of fishing (eg fisherman holding a bent rod etc)...
Target Market(s)
Tackle Enthusiasts & collectors. Fisherman who use high-end fishing gear.
Industry/Entity Type
Custom/Premium/Luxury Sporting Equipment (Fishing Tackle/Reels)
Logo Text
Tackle Salon
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- incorporate Fishing reel and/or tools into either the Text and/or separate emblem.