‘The Watt Shop’ is a dynamic bicycle fitting service that needs a business logo design.
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This customer received 66 logo designs from 31 designers. They chose this logo design from Origami visual as the winning design.
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Logo Design Brief
I need a logo design for a new company based out of Indianapolis, IN called ‘The Watt Shop’. We provide a dynamic bicycle fitting service that focuses on cycling biomechanics. We focus on discipline specific positioning, (triathlon, time trial, road racing, track, mountain biking, cyclocross and gravel) with all athletes. I would like the design to use the colors red, black and a hint of blue. The term ‘Watt’ is defined as a measurement of power. I would like the final design to show movement in terms of speed that is somehow related to human biomechanics while pedaling a bicycle.
Target Market(s)
Cyclists
Industry/Entity Type
Cycling/Racing
Logo Text
The Watt Shop
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.