• A$150

• 94 designs

• 48 designers

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Logo Design Brief

Looking for a logo and branding for my new furniture making business based in Brisbane, Australia:

"Stuart White Custom Furniture"

Making furniture for the future.
One-off commissions and limited runs of beautiful sustainable furniture, that is ecologically and ethically sound.
Heirloom quality pieces, hand crafted to exacting standards, that will last for generations.
Timeless designs, clean and understated, that will outlast trends and fashion.
Sustainable materials, responsibly sourced, from reclaimed timber wherever possible.

Logo and branding will need to be used through all forms of promotion and comms for the business. Social Media promotion, website, letterhead, invoices etc. (Once Logo and branding are finalised, I need to move forward with a simple website).

I am not completely set on the company name being 'Stuart White Custom Furniture' and would welcome any variations or ideas around this. Important that the logo / branding does not give the impression of a large company - its just me at the moment and Im keen to be transparent about that!

POSITIONING
My furniture is high end - using the finest materials made to extremely high standards. It take a long time to make and this is reflected in the price.

WHO IS MY CUSTOMER?
Aged 30 - 70. Professional high earners with eco tendencies and an eye for design / quality.
People who are waking up to the gluttony of consumerism and want help to affect change on the world.
High end interior designers / Architects who's Clients fall into the categories above.

SIMILAR BRANDS
https://www.jorybrigham.com/
https://philipmorleyfurniture.com/ (I like his industrial "stamp" looking logo but please dont replicate it exactly!)
http://www.meredithhartfurniture.com/

Target Market(s)

WHO IS MY CUSTOMER? Aged 30 - 70. Professional high earners with eco tendencies and an eye for design / quality. People who are waking up to the gluttony of consumerism and want help to affect change on the world. High end interior designers / Architects who's Clients fall into the categories above.

Industry/Entity Type

Woodwork / Furniture

Logo Text

Should probably include the company name and custom furniture

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• Either very clean and elegant / simple. OR modern hipster style - See attached images (Classic Tattoo Studio retro badge / branding iron / stamp ).

Should not have

• Cheesy pictures of tools. "Making Furniture For the Future" in the logo.

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Files

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