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Logo for web newsletter - in the area of health promotion
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This customer received 54 logo designs from 29 designers. They chose this logo design from jonkonrad as the winning design.
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A$120
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54 designs
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29 designers
Logo Design Brief
"The Substance" is a newsletter that sits on a website. "The Substance" is a newsletter which has content that focusses on health promotion and the health and human rights of people who use drugs.
The substance should roughly relate to the logo of the AIVL (image attached for reference) , though should not use the same font, as there will be an updating of this logo over the next 12 months.
As an example.......look at link for the 'Users News' - The Substance will have a similar target audience
http://www.usersnews.com.au/
Target Market(s)
Health Services, and consumers
Industry/Entity Type
Health Promotion
Logo Text
The Substance
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- maybe a line under the logo that says "The Substance": Keeping AIVL's Community Informed
Should not have
- Dark/ gloomy look - given that the focus of the substance is to provide information about 'safer' drug use, it should be neutral in the way that it presents. not 'bright and happy' or 'dark and gloomy'- somewhere in between.
