• A$100

• 8 designs

• 3 designers

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Graphic Design Brief

Book cover, wraparound, front and back cover
The title of the book is The Ultimate Franchise Success Formula and the tagline is Skyrocket to Success by Fuelling Stars. The author is Dr Jan Timms.
The book is framed around a stars/galaxy/starship metaphor, the book sections are titled as follows:
• Get the right people onboard your starship (Reach for the Stars)
• Rise to the Field Support Challenge (Create a field of stars)
• Build a Knowledge Creation Engine (Knowledge is fuel for the stars)
• Transfer Your Know-How (Help the dull stars shine more brightly)
• Communicate or Burn Out (Connecting a Galaxy of Stars)
I would like the book cover design to depict this theme and also possibly some quotes from the book randomly arranges, for example:
• ‘know how’ is what you are selling in business format franchising
• Knowledge Management is the only true competitive advantage that you have as a franchisor
• Creating a climate of trust
• when we weigh up want vs must, want will win through
• Mindset change from training providers to learning facilitators
• The secret to eating an elephant, no matter how big, is to tackle it a bite at a time!
• Work together collaboratively not in departmental silos
The back cover copy is:
The Ultimate Franchise Success Formula is not about the ‘ordinary’, the things that every Franchise System needs to do just to stay in business. It is a model for the ‘extraordinary’, the extra things that you need to do to achieve the great heights of the strongest and most successful franchise systems in the world. The Ultimate Franchise Success Formula is a framework for integrating 5 elements for success that were identified from 7 years of empirical research that investigated what the strongest, most successful franchise systems do, that the lower performing systems don’t do.
Based on a metaphor that describes franchising as a ‘Galaxy of Stars’ that require regular fuelling to shine brightly so they don’t dull or burn out, the Ultimate Franchise Success Formula walks you through the building blocks for success to:
• Get the right people onboard your ‘Starship’
• Rise to the challenge of Field Support by creating a ‘Field of Stars’
• Build a Knowledge Creation Engine to ‘Fuel your Stars’
• Help your dull stars to shine more brightly by ‘Topping Up Their Fuel’
• Connect your ‘Galaxy of Stars’ through communication and collaboration

So, get onboard and skyrocket your franchise system to success by fuelling your stars.

Target Market(s)

Franchisors of medium to large franchise groups

Industry/Entity Type

Franchising

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Look and feel

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