GRLLR - New website for high-quality knives, aprons, chopping boards and caps for Grillers

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This customer received 34 Wordpress designs from 8 designers. They chose this Wordpress design from pb as the winning design.
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Wordpress Design Brief
We would like to develop a new website for our brand-new outdoor cooking brand GRLLR. GRLLR is a brand by grillers for grillers. Therefore the griller will always be in the centre of everything that we do. We want to appear as a cool, robust brand without being too stereotypical (like any other BBQ brands (so not too much black, red, flames)). We're very international and that should also come back in the design.
Main colour will be the yellow supported by red white and black. However, we're also open to other colours
GRLLR will be sold in-store but we want to provide more information to our clients via the website. This will be done through detailed descriptions but also blogs and downloads. We will work together with influencers to share recipes in our Glossy (magazine) and on our blog page.
Website needs to be responsive (web+mobile) and our own team should be able to easily add new content to the website.
Updates
Low designer entries
Target Market(s)
International grillers or home chefs
Industry/Entity Type
BBQ and outdoor cooking
Coding
Coded - Design and coding required
Font styles to use
Other font styles liked:
- Allan & Cambria
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- home, products (not shop), blog, contact, socials, downloads (for Glossy).
Nice to have
- instagram grid with #grllr
Should not have
- too stereotypical BBQ website (red, flames, black)