Smart Wage. Improving employee financial health using payroll and fintech integrations.

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This customer received 71 logo designs from 39 designers. They chose this logo design from COBU as the winning design.
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Logo Design Brief
Smart Wage provides employees access to their wages.
The Employer signs up with Smart Wage.
The Employee then downloads our app.
We issue them a mastercard and they can spend their wages instantly.
A Logo will be used for our app tile.
The brand name 'Smart Wage' should incorporate, though a logo that is just as recognisable by itself.
Logo we have been using is Smart (Montserrat extrabold italic) Wage (Montserrat normal italic).
If you want to change that up - I will also be happy to consider.
Our current app is green
yet to launch - though the look and feel I am thinking (https://chris-hitchs-radical-project.webflow.io/)
Target Market(s)
Wide - all staff will have access to the service, though we still want it to be 'fun' rather than catering too heavily for older workers
Industry/Entity Type
Fintech / Payroll
Logo Text
Smart Wage
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- Montserrat has been used previous
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Recognisable logo that we can use for an app tile and become our 'trademark'